Sacramento SEO

A wise investor once told me, “There is no such thing as a tech company, you’re either leveraging technology or you’re heading towards your end-of-life.”

It all begins with a simple website. Your little slice of internet real estate. It can be simple as a single page resume, or as complex as one of the higher end blogs. It just has to be there. The marketing industry has changed drastically over the past decade or so. Word of mouth only gets you so far, and more and more people are getting rid of newspapers and television.  The internet is the new platform, and it’s here to stay for the foreseeable future.

You can be the greatest in the world at something, or have the solution to consumers problems, but if no one knows who you are then it’s all for nothing. This is where digital marketing comes into play. There’s dozens of options and strategies which incorporate different types of budgets and situations. The two primary methods involve either Search Engine Optimization (SEO) or Paid Advertising (PPC or Facebook Ads).

The problem is many people don’t know where to begin, or they are too focused and busy running their actual company to worry about advertising. Much like outsourcing your accounting, many companies outsource their marketing efforts. This is where consultants and agencies come into the picture.

There’s a bunch of numbers and statistics out there that show the value of investing in SEO and digital marketing. Generally, for every dollar spent you should reasonably expect a multiplier on. The hard part is that creating organic traffic can take time and is dependent on multiple factors. It can be as small and minute as web site quality, or more advanced and less straight forward things like keyword competition and location.

Beginning any SEO or digital marketing campaign requires a lot of research and a solid strategy. A top-level consultant, marketer, or agency will always provide you with road map. It’s important to set realistic targets, benchmarks, and maintain communication in case a shift or pivot is required.

SEO and Digital Marketing is composed of a lot of different factors that come together and demonstrate the value of your website or product to Google and end-users. I generally break it up into three different areas; on-page factors, off-page factors, and paid advertising. It’s always industry and client specific but most of the time I recommend focusing on the organic traffic & SEO, and then augmenting that with paid advertising campaigns.