My background is in Information Systems and I am working on a Masters with a Cybersecurity focus, so I know data and how things work. I love people so Digital Marketing & SEO intrigues me and is what I focus my time and energy on. I enjoy leveraging tech skills against human emotion and interaction.
I am not a, “I just watched a Tai Lopez video on YouTube, and now I’m going to charge you $1500/mo. to run your Instagram,” marketer. I have licenses and use a lot of the most popular marketing and SEO tools on a daily basis. I am active in the SEO and Hacking communities so I know what time it is. If WordPress announces a security issue, I knew about it last month.
Even if you don’t feel like hiring me, feel free to ask me for a second opinion or advice. I’m not into poaching clients, cold calling, email spamming or anything like that. Everything I’ve done is based on networking and personal relationships. If for some reason I can’t do something, I can point you to someone who can better serve you. I’m all about transparency, that’s how business gets done.
Search Engine Optimization
I do a lot of digital marketing for a variety of different clients and industries. Each client has different goals and objectives, but ultimately, it revolves around sales and revenue. The first piece of the puzzle is to decide which approach to take; are we targeting locally, regionally, or nationally. These market segments can definitely overlap, but we need to establish an initial target so we don’t waste time and money guessing. I have developed a breakdown of different packages in order to help clients plan and budget for their marketing.
Local SEO
Smaller Businesses with a Local Presence- SEO Audit(s)
- Technical On-Page SEO
- Google My Business Optimization
- Local Backlinks & Citations
- Google Map Pack
- Monthly Reporting
- Monthly Meetings
- Interactive Dashboard
- There is a lot more…
All-Inclusive
SEO | SEM | SMM- Local & National SEO
- Search Engine Marketing (Google PPC, Featured Snippets, GMB, FB/IG Ads, etc.)
- Social Media Management (All Relevant Platforms Choreographed & Managed)
- Competitor Data (If Applicable) – Depending on your Industry, I can Legally & Ethically Grab your Competitors Data.
- Monthly Meetings
- Weekly Phone Calls
- Interactive Dashboard
- There is a TON More…
- This is for when you don’t have time to deal with Managing Social Media & Digital Marketing. Let me Worry about that while you run your Business.
National SEO
eCommerce, Competitive and National Brands- SEO Audit(s)
- Technical On-Page SEO
- Off-Page SEO
- Backlink Creation & Auditing
- Google My Business Listing
- Strategic Citations
- Keyword Mapping
- Blog Posts & Press Releases (As Applicable)
- Monthly Meetings
- Interactive Dashboard
- There is more…
Web Design & Development
Designing and creating websites that rank come with the territory. I build dozens of sites each year and my portfolio is always growing.
Typically, I charge $500-$2500 on average, depending on the usual factors like pages, scope, complexity, etc. I throw in dozens of extras like premium themes, plugins, keyword maps, and integrations so that you are prepped for marketing, if and when you choose to pursue that route.
If you don’t already have your hosting squared away, just let me know. I will set you up an account on one of my servers. You’ll have your own cPanel and all that, so you’re secured and backed.
Website Administration
Themes, plugins and WordPress all have their own set of security challenges. It can be tedious and annoying, but it is important to stay on top of updates. Accidents happen; keeping security tight and having backups & rollbacks can save your business. This is especially important with eCommerce. How much money could you potentially lose each minute your site is down?
I run website administration for most of my clients. Backups, rollbacks, patches, security protocols, web hosting, etc. This is usually done for a monthly fee, but it is complimentary with any of the SEO packages I offer. I already have admin access so it’s nothing I need to itemize and charge for if I don’t have to. Just a little extra peace of mind for clients.
The Rabbit Hole
What Are Backlinks and How To Build Them For SEO
Websites need high-authority backlinks to get better rankings on Google. If you have a business website, better rankings will bring more traffic, customers, and profits, so backlinks can really improve your results. Today you will read everything you need to know...
Why Content is Important for SEO
Search engine optimization is the sum of a lot of moving parts that compound to make a real difference to the ranking of your website. It’s a common mistake when businesses build or revamp their website and think that the search engine optimization included in their...
Where does Digital Marketing fit into your Business Strategy?
Almost every consumer uses the internet these days. Brands now need to be online to find their target audience. Digital marketing is no longer an option in your business strategy, it is now a necessity that can provide you with many opportunities. The following...
Everything You Need To Know About Facebook Pixels
The Facebook Pixel is probably the most versatile of all the fantastic resources Facebook has developed for advertisers. The pixel helps you screen how effective your Facebook ads are in terms of clicks and helps to build personalized viewers based on site traffic....
Role of Data Analytics in Marketing Strategy
If you don’t know the problem, how would you fix it? It doesn’t matter what we are talking about, we must know the problem to find out its solution. Imagine you went to the doctor to get your foot checked because you think you have fractured it, but instead he tells...
12 Types Of Content That Work In 2021
Content marketing can help any business website generate traffic, build trust with the target audience, and increase conversions. There are different types of content that you can use for your online projects that have various benefits. In this post, you will learn...
Understanding Google Algorithms And It’s Updates – A Complete Guide
Here are the most substantial Google updates that change SEO strategies forever. Google's algorithms are a complicated network that is employed to fetch data from its search inventory and immediately gives the best results for a certain query that is searched...
Pros And Cons Of The Different Social Media Platforms
Social media has undeniably become the most crucial tool for business owners to spread their message to the masses. These businesses are marketing their products and building their brand image virtually and without the extra costs of advertising. The best thing...
7 Customer Journey Stages That Apply To Every Business
Many marketers talk about the customer journey. If you want to sell a product or a service, you need to know the process it takes. Below you will read seven customer journey stages that apply to almost every business. What Is The Customer Journey? The customer journey...
Big Data Tools Used To Predict Patterns And Behaviors
For company owners, relying on data to make better choices has gone from a competitive advantage to a new standard, regardless of industry. Big Data is a priceless tool that allows companies to better forecast outcomes and enhance future strategies that build on...
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Howdy, I am an IT Consultant who specializes in SEO and Digital Marketing in the Sacramento, CA area. I am also very active in the Cybersecurity, InfoSec and Ethical Hacking Communities. Questions, comments or any projects that you would like to collaborate on? Feel free to reach out anytime.