My background is in Information Systems and I am working on a Masters with a Cybersecurity focus, so I know data and how things work. I love people so Digital Marketing & SEO intrigues me and is what I focus my time and energy on. I enjoy leveraging tech skills against human emotion and interaction.
I am not a, “I just watched a Tai Lopez video on YouTube, and now I’m going to charge you $1500/mo. to run your Instagram,” marketer. I have licenses and use a lot of the most popular marketing and SEO tools on a daily basis. I am active in the SEO and Hacking communities so I know what time it is. If WordPress announces a security issue, I knew about it last month.
Even if you don’t feel like hiring me, feel free to ask me for a second opinion or advice. I’m not into poaching clients, cold calling, email spamming or anything like that. Everything I’ve done is based on networking and personal relationships. If for some reason I can’t do something, I can point you to someone who can better serve you. I’m all about transparency, that’s how business gets done.
Search Engine Optimization
I do a lot of digital marketing for a variety of different clients and industries. Each client has different goals and objectives, but ultimately, it revolves around sales and revenue. The first piece of the puzzle is to decide which approach to take; are we targeting locally, regionally, or nationally. These market segments can definitely overlap, but we need to establish an initial target so we don’t waste time and money guessing. I have developed a breakdown of different packages in order to help clients plan and budget for their marketing.
Local SEO
Smaller Businesses with a Local Presence- SEO Audit(s)
- Technical On-Page SEO
- Google My Business Optimization
- Local Backlinks & Citations
- Google Map Pack
- Monthly Reporting
- Monthly Meetings
- Interactive Dashboard
- There is a lot more…
All-Inclusive
SEO | SEM | SMM- Local & National SEO
- Search Engine Marketing (Google PPC, Featured Snippets, GMB, FB/IG Ads, etc.)
- Social Media Management (All Relevant Platforms Choreographed & Managed)
- Competitor Data (If Applicable) – Depending on your Industry, I can Legally & Ethically Grab your Competitors Data.
- Monthly Meetings
- Weekly Phone Calls
- Interactive Dashboard
- There is a TON More…
- This is for when you don’t have time to deal with Managing Social Media & Digital Marketing. Let me Worry about that while you run your Business.
National SEO
eCommerce, Competitive and National Brands- SEO Audit(s)
- Technical On-Page SEO
- Off-Page SEO
- Backlink Creation & Auditing
- Google My Business Listing
- Strategic Citations
- Keyword Mapping
- Blog Posts & Press Releases (As Applicable)
- Monthly Meetings
- Interactive Dashboard
- There is more…
Web Design & Development
Designing and creating websites that rank come with the territory. I build dozens of sites each year and my portfolio is always growing.
Typically, I charge $500-$2500 on average, depending on the usual factors like pages, scope, complexity, etc. I throw in dozens of extras like premium themes, plugins, keyword maps, and integrations so that you are prepped for marketing, if and when you choose to pursue that route.
If you don’t already have your hosting squared away, just let me know. I will set you up an account on one of my servers. You’ll have your own cPanel and all that, so you’re secured and backed.
Website Administration
Themes, plugins and WordPress all have their own set of security challenges. It can be tedious and annoying, but it is important to stay on top of updates. Accidents happen; keeping security tight and having backups & rollbacks can save your business. This is especially important with eCommerce. How much money could you potentially lose each minute your site is down?
I run website administration for most of my clients. Backups, rollbacks, patches, security protocols, web hosting, etc. This is usually done for a monthly fee, but it is complimentary with any of the SEO packages I offer. I already have admin access so it’s nothing I need to itemize and charge for if I don’t have to. Just a little extra peace of mind for clients.
The Rabbit Hole
A Primer on GDPR Compliance: What You Need to Know
What is the GDPR and Why Does Compliance Matter? The General Data Protection Regulation (GDPR) is a data protection law that was passed by the European Union (EU) in 2018. It is designed to protect the personal data of EU citizens and give them control over how their...
CMG: DOUBLING our Clients Revenue During a Pandemic
Backtrack: 2 years ago this client approached us and wanted to add an eCommerce component to their existing brick and mortar business. They had no web site, no web presence, and no ERP/CRM integration. About the Client This client had a pretty successful brick and...
6 Common Types of Backlinks
Have you ever been curious why your competitors' content is outranking yours, even though it is much lower quality? While quality is a huge factor in Google’s Algorithm, it is possible that there are many more authoritative sites linking to your competitors' content...
SEO Checklist for New Websites
Note: The links in this post DO NOT contain affiliate links. Just direct links to the respective landing pages. This note will be updated should that ever change. You just launched your brand new website and you’re beyond excited. The only problem now is deciding how...
What is SMM? Social Media Marketing Explained
Social Media Marketing (SMM) is the process of leveraging social media to distribute your content. Content can be things like blogs, videos, clips, memes, images, infographics and many other online mediums that promote your product or service. Social media is a vast...
What Is SEM? Search Engine Marketing Explained
Search Engine Marketing, is simply the act of employing paid methods to improve a companies presence in search engines. This isn’t to be confused with the SERPs (search engine results pages), instead it involves the paid ad slots at the top of a search or appearing...
What is SEO? Optimizing for Search Engines
SEO is the acronym for search engine optimization, and is simply the method of optimizing your web site to receive more free traffic from the search engine listings. In order for that to happen, search engines constantly crawl or scan many different sites in order to...
Digital Marketing Pricing Explained: Cheap Agencies Vs. Top Agencies
If you want to hire a digital marketing agency and do some research, you will notice various packages and prices. Your budget will determine the quality of the services that you will get for your business. In this post, we will analyze pricing in three important...
Core Web Vitals: What Are They and How They Can Affect Your Website
Core Web Vitals are the new rankings factors of the latest algorithm update by Google. If you are focused on your keyword research and content strategy, you should take a step back and ensure that your website is good enough for these ranking factors that focus on...
What Is Local SEO and Why You Should Use It
Many internet marketers are aware of SEO and some basic techniques. However, local SEO is quite different and requires a strategy that is focused on your city or country. This post explains what you need to know about local SEO and how to get started. What Is Local...
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Howdy, I am an IT Consultant who specializes in SEO and Digital Marketing in the Sacramento, CA area. I am also very active in the Cybersecurity, InfoSec and Ethical Hacking Communities. Questions, comments or any projects that you would like to collaborate on? Feel free to reach out anytime.