A Primer on GDPR Compliance: What You Need to Know
What is the GDPR and Why Does Compliance Matter? The General Data Protection Regulation (GDPR) is a data protection law that was passed by the European Union (EU) in 2018. It is designed to protect the personal data of EU citizens and give them control over how their...
Exploring the Differences Between Web 2 and Web 3: How the Internet Is Evolving
The internet has been evolving over the years and the most recent development is Web 3.0, which promises to revolutionize the way we access and use information online. Web 2.0 was a major step forward in terms of user experience, but Web 3.0 is set to take it one step...
Data-Driven Marketing: How to Use Data Analysis to Optimize Your Campaigns
Data analysis is an important part of any digital marketing strategy because it helps businesses better understand their customers and make informed decisions based on actionable intel. By analyzing data from various sources, i.e. website traffic, social media, and...
Supply Chain Management 101
Supply Chain Management (SCM) is the process of managing the entire flow of goods & services from raw materials to the end customer. SCM involves coordinating the activities of suppliers, manufacturers, distributors, and retailers, in real-time, to ensure that...
What is SAP S/4HANA
SAP S/4HANA is an enterprise resource planning (ERP) system that is designed to support the digital transformation of businesses. It is based on the SAP HANA in-memory database platform, which enables real-time processing and analysis of large amounts of data. The...
What’s an In-Memory Database?
In-memory databases (IMDB) are a type of database that stores data in the computer's random access memory (RAM) rather than on a disk-based hard drive storage system. This allows for faster access to the data because it can be read and written to in real-time; largely...
What is Microsoft Power BI?
When it comes to "entry-level" business intelligence platforms, you have two primary choices: Microsoft Power BI and Tableau. Microsoft Power BI is a business intelligence platform that allows moderate to advanced users to analyze data and build visualization models....
Tableau: Your Big Data Analytics Dashboard
Tableau is a data visualization platform and business intelligence tool that's used to create interactive dashboards and charts. Tableau was engineered to help both casual and advanced users to better understand & analyze data, One benefit of Tableau is its...
What is TOR?
The Onion Router (TOR) is a free and open-source network that allows users to do two things. First, is to browse the internet anonymously; second, is to access parts of the internet that aren't normally available. Developed by the U.S. Navy in the90s, the TOR Project...
What is SQL and Why do you Need it?
There comes a point where your organization will outgrow a traditional Spreadsheet as a database. Both Microsoft Excel and Google Sheets are capped at 1 million rows. But does that mean that you stop collecting data or create a new spreadsheet for part 2? No,...
What is the OWASP Top 10 and Why Should I Care?
The OWASP Top 10 is a list of the most common web application security risks, as determined by the Open Web Application Security Project (OWASP). The list is updated every three to four years and is widely used as a reference by developers, security professionals, and...
What’s the Difference Between Pivot Tables and Reports?
Pivot tables and standard reporting are both useful tools for organizing, analyzing and presenting data, but they serve different purposes. Pivot tables are dynamic and designed to summarize and arrange small to medium datasets in a spreadsheet. Reports are static...
What is a Pivot Table?
Pivot tables are one of the simplest and most powerful tools for analyzing larger datasets in a spreadsheet. They allow you to quickly transform rows and columns into organized charts that can be altered in real-time. This allows an analyst to quickly see patterns and...
Understanding Project Scope
Project management is more than just a term taught in B-school; it's an important role assigned to a key decision maker or manager. But how does a project manager (PM) what to exclude and include in their KPIs? That's where the term "project scope" is introduced as it...
Sales vs Marketing: Is there a Difference?
Sales and marketing are often used interchangeably, but they are both two separate components of a proper business model. Both play a role in acquiring customers and building relationships, but they each have their own horizons and objectives. Defining Sales Sales...
Quantum Computing Explained
Quantum computing is the next evolutionary ring in a cutting-edge field that will universally revolutionize the way we interpret and analyze data. Unlike traditional computers, which use 1's and 0's to represent and process information, quantum computers use quantum...
What is Salesforce CRM Software?
Salesforce CRM (customer relationship manager) is a cloud-based application that helps businesses manage, foster and grow relationships with their customers. With its simple interface, comprehensive features, and integrations with other third-party business tools,...
Big Data vs Small Data Explained
Big Data / Small Data are two terms that are commonly used interchangeably in the data analysis and data management field. Even thought they sound similar, these two terms are actually very different types of data. There are a handful of key differences between big...
Database vs Data Warehouse vs Data Lake
Data is a collection of raw information or facts that is designed to be processed and analyzed in order to gain useful intel. These facts come in various forms, i.e. numbers, text, images, sound, etc. and is either structured or unstructured. Data is often used to...
What is SAP Enterprise Resource Planning Software?
SAP Enterprise Resource Planning (ERP) software is used by businesses globally to manage, integrate and optimize their operations. This powerful software allows companies to integrate and automate their core business processes, not just internally but with external...
Business Intelligence (BI) Explained
Business intelligence (BI) incorporates all the tools, techniques, and processes that organizations use to collect, store, and analyze data. Proper business intelligence measures allows companies to gain insights and make more strategic business decisions. BI allows...
CMG: DOUBLING our Clients Revenue During a Pandemic
Backtrack: 2 years ago this client approached us and wanted to add an eCommerce component to their existing brick and mortar business. They had no web site, no web presence, and no ERP/CRM integration. About the Client This client had a pretty successful brick and...
How to get People to Buy your Product or Service: 4 Key Components
People want stuff. The problem is that the market is saturated with products and services which gives consumers all the buying power when making purchasing decisions. Some brands can compete on price, while others have to compete on value or customer service. So how...
The Future was Yesterday: Artificial Intelligence Strategies to Grow Your Business
Big Data, Artificial Intelligence (AI) and Machine Learning (ML) is here to stay and will change the way companies structure their businesses, especially when it comes to marketing and sales strategies. These technologies have been used by top level companies for over...
6 Common Types of Backlinks
Have you ever been curious why your competitors' content is outranking yours, even though it is much lower quality? While quality is a huge factor in Google’s Algorithm, it is possible that there are many more authoritative sites linking to your competitors' content...
SEO Checklist for New Websites
Note: The links in this post DO NOT contain affiliate links. Just direct links to the respective landing pages. This note will be updated should that ever change. You just launched your brand new website and you’re beyond excited. The only problem now is deciding how...
What is SMM? Social Media Marketing Explained
Social Media Marketing (SMM) is the process of leveraging social media to distribute your content. Content can be things like blogs, videos, clips, memes, images, infographics and many other online mediums that promote your product or service. Social media is a vast...
What Is SEM? Search Engine Marketing Explained
Search Engine Marketing, is simply the act of employing paid methods to improve a companies presence in search engines. This isn’t to be confused with the SERPs (search engine results pages), instead it involves the paid ad slots at the top of a search or appearing...
What is SEO? Optimizing for Search Engines
SEO is the acronym for search engine optimization, and is simply the method of optimizing your web site to receive more free traffic from the search engine listings. In order for that to happen, search engines constantly crawl or scan many different sites in order to...
Digital Marketing Pricing Explained: Cheap Agencies Vs. Top Agencies
If you want to hire a digital marketing agency and do some research, you will notice various packages and prices. Your budget will determine the quality of the services that you will get for your business. In this post, we will analyze pricing in three important...
Core Web Vitals: What Are They and How They Can Affect Your Website
Core Web Vitals are the new rankings factors of the latest algorithm update by Google. If you are focused on your keyword research and content strategy, you should take a step back and ensure that your website is good enough for these ranking factors that focus on...
What Is Local SEO and Why You Should Use It
Many internet marketers are aware of SEO and some basic techniques. However, local SEO is quite different and requires a strategy that is focused on your city or country. This post explains what you need to know about local SEO and how to get started. What Is Local...
What Are Backlinks and How To Build Them For SEO
Websites need high-authority backlinks to get better rankings on Google. If you have a business website, better rankings will bring more traffic, customers, and profits, so backlinks can really improve your results. Today you will read everything you need to know...
Why Content is Important for SEO
Search engine optimization is the sum of a lot of moving parts that compound to make a real difference to the ranking of your website. It’s a common mistake when businesses build or revamp their website and think that the search engine optimization included in their...
Where does Digital Marketing fit into your Business Strategy?
Almost every consumer uses the internet these days. Brands now need to be online to find their target audience. Digital marketing is no longer an option in your business strategy, it is now a necessity that can provide you with many opportunities. The following...
Everything You Need To Know About Facebook Pixels
The Facebook Pixel is probably the most versatile of all the fantastic resources Facebook has developed for advertisers. The pixel helps you screen how effective your Facebook ads are in terms of clicks and helps to build personalized viewers based on site traffic....
Role of Data Analytics in Marketing Strategy
If you don’t know the problem, how would you fix it? It doesn’t matter what we are talking about, we must know the problem to find out its solution. Imagine you went to the doctor to get your foot checked because you think you have fractured it, but instead he tells...
12 Types Of Content That Work In 2021
Content marketing can help any business website generate traffic, build trust with the target audience, and increase conversions. There are different types of content that you can use for your online projects that have various benefits. In this post, you will learn...
Understanding Google Algorithms And It’s Updates – A Complete Guide
Here are the most substantial Google updates that change SEO strategies forever. Google's algorithms are a complicated network that is employed to fetch data from its search inventory and immediately gives the best results for a certain query that is searched...
Pros And Cons Of The Different Social Media Platforms
Social media has undeniably become the most crucial tool for business owners to spread their message to the masses. These businesses are marketing their products and building their brand image virtually and without the extra costs of advertising. The best thing...
7 Customer Journey Stages That Apply To Every Business
Many marketers talk about the customer journey. If you want to sell a product or a service, you need to know the process it takes. Below you will read seven customer journey stages that apply to almost every business. What Is The Customer Journey? The customer journey...
Big Data Tools Used To Predict Patterns And Behaviors
For company owners, relying on data to make better choices has gone from a competitive advantage to a new standard, regardless of industry. Big Data is a priceless tool that allows companies to better forecast outcomes and enhance future strategies that build on...
Organic Traffic vs. Paid Traffic – Discover The Best Option For Your Website
When you start a new website and want to get traffic, you need to compare these two options, paid vs. organic traffic. Each type of traffic has pros and cons that you can read below. So, the best choice for you depends on the strategy and the path you want to follow....
Leaps Made in Digital Marketing with the Power of Artificial intelligence
When we were younger we used to watch sci-fi movies showing us Artificial Intelligence. It felt like a distant future, one we would never see in our lifetime. But the age of information accelerated science fiction into reality. Nowhere in our daily lives is it more...
The Comprehensive Digital Marketing Process
An effective digital marketing strategy isn’t overly complicated, but there are a lot of pieces that have to come together in order to get the maximum return on an investment. Crowley Media Group has been doing this for a while, and we’ve developed a framework that...
John Crowley: What does he do?
Those that know me, know; but those that don’t are often curious, so they ask: What do I do? I build websites that rank really really high in Google Searches. How do I do it? Search Engine Optimization, or “SEO”, has been my forte for the past year or so; but often...
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Howdy, I am an IT Consultant who specializes in SEO and Digital Marketing in the Sacramento, CA area. I am also very active in the Cybersecurity, InfoSec and Ethical Hacking Communities. Questions, comments or any projects that you would like to collaborate on? Feel free to reach out anytime.